FirstFounders
Capital Advisory · Studio & Fund

Raise capital with the people who build and back companies.

We help technology-driven companies across Africa raise the capital to scale — from AI, SaaS and fintech to climate, agriculture, health and digital services. Narrative, data room, investor targeting and negotiation, drawing on the same playbook our Studio and Fund use every day.

3
Capital lanes — equity, debt, or M&A
2
Client profiles — startups & mid-sized companies
5
Disciplined stages, first call to funded
$50M
Upper capital range we advise on
Founder advisory session
Who We Work With

Two profiles, one standard: real traction, real numbers.

Companies solving significant problems, raising real capital.

Startups

Growth-stage founders

You have a working product, paying customers and a clear growth story across any of our focus sectors — you need the right capital partner to accelerate.

$100K – $5M · requires MVP + traction
Established Companies

Mid-sized businesses

You run a proven business with audited numbers and want to fund expansion, a technology transformation, an acquisition or a recapitalisation.

$1M – $50M · requires audited accounts
Why Founders Choose Us

Advisors who have sat on both sides of the table.

01

Investor-grade, not just investor-ready

We rebuild your deck, model and accounts to the standard institutional investors actually expect — the same standard we hold our own portfolio to.

02

We diligence you before they do

Our own due diligence runs first, so nothing surprises an investor mid-process.

03

Warm introductions only

Every investor meeting is matched and vetted for fit — never a cold, generic blast.

04

Aligned incentives

A modest retainer plus a success fee tied to funds actually raised — we succeed when you do.

How It Works

Five disciplined stages, first conversation to funded.

We don't write a deck and disappear. We stay in the room through diligence and negotiation.

01

Discovery Call

A single conversation to confirm fit — your capital need, timeline, and eligibility.

Fit Confirmed
02

Engagement

We sign an Engagement Letter and you pay the retainer to formally begin.

Engagement Letter
03

Document Ratification

Your deck, business plan, financial model, and accounts are rebuilt to investor grade.

Deck · Model · Accounts
04

Internal Due Diligence

We run our own diligence first, so every claim holds up before an investor sees it.

Diligence Readiness
05

Investor Matching

Warm, targeted introductions to vetted investors matched to your stage, sector and market.

Negotiated Close

Simple, aligned pricing

We only win when you do.

Engagement Retainer
$2,500 – $10,000

Startups: $2,500 · Mid-sized companies: $10,000 — covers document preparation, positioning, and our internal due diligence.

Success Fee
5% of raise

Paid only when capital lands — equity, debt, or M&A proceeds.

DFIsPan-African VCsHNWIsFamily officesCorporate venture armsDebt / RBF financiersM&A acquirers

Build for Africa. Scale beyond it.

Whether you're a founder, investor, strategic partner or builder, there's a way in.

Find your pathway